We're doing this because
1) it's smart business and 2) we believe in this.

Let the secret be known—most magazines do not make money on subscriptions or newsstand sales. In fact, they spend a ton of money just to get people to buy copies or subscribe. So we came up with the idea of giving away all subscription fees and allowing subscribers to choose which organization they would like to support. In other words, we're putting our money where our mouth is and empowering those who are driving change in the world.

This whole thing is an experiment. The success of our campaign will allow us to meet a self-selecting group of quality subscribers who find us through word of mouth, internet links, media coverage, mailings, our partner organizations, or the other crazy schemes we like to come up with, and raise significant money for organizations that will do something important with it.

Our goal for our second year is to create another six amazing issues of GOOD, to achieve 50,000 subscribers, and to contribute $1 million to our nonprofit partners.

If you like what we're doing, please help us make it happen. Choose GOOD. Thank you.

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